![]() ![]() Once the customer completes the Planning Stage of their journey, they’re ready to execute. Each of these topics can be its own board on Pinterest. For this example, a parent will be looking for not only the best baby products like “Safest Baby Strollers” but will also be looking for advice on topics such as “Weaning a Baby”. The Planning part of a customer journey comes in two parts: the information side and the product side. Once a customer incorporates Pinterest as part of their journey, it’s up to you as a business to create pins that are not only helpful but that guide the customer towards making an informed purchase.Įxample Customer Journey: Planning for a Baby ![]() ![]() A customer journey represents an end-goal or on-going personal project, and can involve a number of topics, such as: The Pinterest user is in either the Planning Stage or the Execution Stage of a customer journey. Pinterest is intended for a certain type of user, just like it’s intended for certain types of industries. ![]()
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